A must-have guide for anyone wanting to enter the bridal fitness niche
Seattle – March 31, 2010 – The Healthy Bride, a Seattle-based personal training and nutrition consultancy helping brides feel and look great on their wedding day, announced today the release of the “How to start a Bridal Fitness Business” Ebook, aimed at helping fitness professionals better serve the bridal industry.
The Ebook provides fitness professionals with an abundance of resources, including: a step-by-step guide on how to start a bridal fitness business from the ground up, descriptions and pointers on how to structure a successful bridal boot camp, marketing templates, an exercise dictionary, forms, webinars, and videos.
The Ebook was written by Christi Masi, an award-winning fitness trainer and founder of The Healthy Bride, and Monica Sansaver, a recent bride and Seattle University MBA graduate. “The Ebook captures my seven years of experience and key learnings to create an operations manual that will jump start anyone wanting to get into the bridal fitness business,” said Masi.
The Healthy Bride launched in 2004, when the bridal fitness industry was only beginning to gain popularity – today this industry is in a period of rapid growth. According to the the Wedding Report, the market value for bridal diet, weight loss, and gyms was US$271 million for 2009. “I love the bridal fitness business, and want to help others get started. Brides-to-be are very fun to work with – they are happy, healthy and motivated! I want to help other fitness professionals achieve success in this rewarding industry by sharing what I have learned,” Said Masi.
In addition to the Ebook, Masi recently launched the wedding industry’s first ever Bridal Fitness Directory, www.healthy-bride.com. The site allows bridal fitness providers to promote their information and services to help them grow their bridal fitness business. “I wanted to provide a place where quality bridal fitness professionals’ can promote their business and brides can obtain helpful information on bridal fitness and wedding weight loss from experts in their area,” said Masi. “With the site, any bride can find a qualified personal trainer or bridal bootcamp program in their local area.” The Ebook and the the directory are great resources for bridal fitness entrepreneurs that want to jump start their business.
The Healthy Bride®: A Leader in Bridal Fitness
The Healthy Bride (www.healthy-bride.com) was founded by Christi Masi to help prepare brides-to-be (and a groom or two!) for their big day through individualized fitness and nutritional regimes developed exclusively for their particular goals. Based in Seattle, The Healthy Bride offers bootcamp-style classes and nutritional counseling for brides in the area, as well as a online and localized resources for brides-to-be nationwide, including free workout podcasts, a fitness blog, workout accessories, and Christi Masi’s “Healthy Bride Bootcamp DVD” and her book, “The Healthy Bride Guide,” also available on Amazon.com. Fitness professionals and brides can also follow The Healthy Bride’s bridal fitness tips on Twitter at http://twitter.com/thehealthybride and on Facebook at http://www.facebook.com/TheHealthyBride.com.
About Christi Masi
Founder of The Healthy Bride®, Masi’s focus is on training women to successfully meet life challenges. An avid, international mountain climber, her professional background includes 11 years of sales and marketing at Starbucks Coffee. Christi’s outstanding leadership ability and natural enthusiasm has motivated women to complete triathlons, half marathons, and summit climbs of Mt. Rainier. Not to mention health and fitness goals for pivotal life moments like weddings! Christi’s credentials include ACSM- HFI® and NSCA -CPT® certifications and a BA in psychology from the University of Washington. Modern Bride Magazine awarded Christi designation as a “Top Trendsetter of 2006” and Seattle Bride Magazine has awarded The Healthy Bride Best Bridal Fitness Program 2007, 2008 & 2009.
The Healthy Bride® is a registered trademark of Cloud Nine Women, Inc.
Media Contact:
Christi Masi
christi@healthy-bride.com
206-755-9683